Last edited by Kajicage
Friday, May 15, 2020 | History

1 edition of Superconsumers found in the catalog.

Superconsumers

Eddie Yoon

Superconsumers

a simple, speedy, and sustainable path to superior growth

by Eddie Yoon

  • 267 Want to read
  • 1 Currently reading

Published .
Written in English

    Subjects:
  • Consumer behavior,
  • Attitudes,
  • Market segmentation,
  • Consumers,
  • Consumer profiling,
  • Fans (Persons)

  • About the Edition

    Fanboys. Pork dorks. Tech nerds. These consumers have a lot in common: they care a lot about a specific brand, product, or market; they pursue their passions with fervor; and they spend a lot of money in the process. They"re superconsumers. Superconsumers are everywhere, and they span categories, countries, and age groups. There are superconsumers of sneakers, bacon, cars, wine, and sports memorabilia. There are even superconsumers of white bread and white socks. Although these fanatics are relatively small in number--they make up only about 10% of consumers--they can drive between 30% and 70% of sales. Simply put, they are the key to fast, simple, and sustainable growth. Eddie Yoon, a strategy consultant with over 15 years of experience, takes us into the minds of superconsumers of all kinds of brands. He reveals what makes these fanatics tick and why they spend so much more than other consumers. And, most important, he teaches readers how to use readily available data to identify their own superconsumers and then use this newfound knowledge to transform ordinary consumers into more profitable superconsumers. Rich with data, research, and case studies, Superconsumers takes an in-depth look at a lovable, unique, and utterly fascinating group of people. It"s a practical guide for readers interested in tapping into new revenue streams, boosting sales, and transforming their companies.--

    Edition Notes

    Includes bibliographical references and index.

    Other titlesSuper consumers
    StatementEddie Yoon
    Classifications
    LC ClassificationsHF5415.127 .Y66 2017
    The Physical Object
    Paginationvi, 225 pages
    Number of Pages225
    ID Numbers
    Open LibraryOL26924252M
    ISBN 101633692078
    ISBN 109781633692077
    LC Control Number2016028014
    OCLC/WorldCa945232432

    This book would be better named SuperHype primarily because McGonical has grossly exaggerated the science behind games. The research on McGonicals game SuperBetter best exemplifies this. The dropout rate from the SuperBetter study was huge - about 90%. This is despite recruiting a group of highly motivated participants.4/5. Eddie is one of the world’s leading experts on finding and monetizing superconsumers to grow and even create new categories. He is the author of the acclaimed book, Superconsumers, published by.

      They were all surprising—and surgical in their precision and power. Later, I realized his wisdom came from superconsumers. This book is not only chock full of epiphanies; it is also a guide that will help you discover your own superconsumers and benefit from them as I have.” Michelle Stacy, former President, Keurig Inc.—. Read “Superconsumers”, by Eddie Yoon online on Bookmate – Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed abo Author: Eddie Yoon.

    Find and Feed Your Superconsumers In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth. He shows how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Get this from a library! Superconsumers: a simple, speedy, and sustainable path to superior growth. [Eddie Yoon] -- Fanboys. Pork dorks. Tech nerds. These consumers have a lot in common: they care a lot about a specific brand, product, or market; they pursue their passions with fervor; and they spend a .


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Richard Symes Esq; Katharine Stokes widow, John Coggs goldsmith, John Blow gent. and Mary Masters surviving executors of Roger Hewett gent. deceasd. Creditors of Sir William Basset knight, deceasd, by judgment only. Appellants. Robert Millington Esq; and Jane his wife executrix of John Hill deceasd, ... Edward and Thomas Hoblyn gent. Robert Williamson and James Dobson executors of James Dobson deceasd, creditors of the said Sir William Basset by mortgages and other real securities. Respondents. The case of the said respondents, ...

Richard Symes Esq; Katharine Stokes widow, John Coggs goldsmith, John Blow gent. and Mary Masters surviving executors of Roger Hewett gent. deceasd. Creditors of Sir William Basset knight, deceasd, by judgment only. Appellants. Robert Millington Esq; and Jane his wife executrix of John Hill deceasd, ... Edward and Thomas Hoblyn gent. Robert Williamson and James Dobson executors of James Dobson deceasd, creditors of the said Sir William Basset by mortgages and other real securities. Respondents. The case of the said respondents, ...

Superconsumers by Eddie Yoon Download PDF EPUB FB2

The book is filled with interesting and informative case studies of true superconsumers in the marketplace. Eddie writes with great detail and passion as he teaches companies how to identify and serve their superconsumers in a way that in turn helps the /5(43). These “superconsumers,” which make up approximately 10% of all consumers, are responsible for up to 70% of a particular brand’s products.

In his book Superconsumers, marketing consultant Eddie Yoon discusses the value of these consumers and explains how brands can capitalize on their strong following. Eddie Yoon, Growth Strategist, Award-Winning Author, & Global Keynote Speaker, shares what Superconsumers can teach you by laying out a simple & effective framework to help companies of all types & Superconsumers book achieve more sustainable growth.

In his last book, Turn the Ship Around!, They aren't average consumers - they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they're usually willing to spend considerably more than the.

The book is primarily aimed at those in the business of selling consumer goods but it has wider applications to some extent. The part of the book that could have used more exploration in my opinion is the art of finding superconsumers but overall Superconsumers book is a decent exploration of This was a fast read Superconsumers book a good overview of fan-centered marketing/5(12).

" Superconsumers continued to stay with me for its brevity, its anthropological approach, and its power. It was also hands down the most enjoyable read." — strategy+business magazine. ADVANCE PRAISE for Superconsumers: Keith Levy, President, Royal Canin USA, a division of Mars, Inc.— “Every company says they put their customers : Harvard Business Review Press.

I think the other best way, one of the more fun parts of the book that I hadn’t anticipated was look for the superconsumers in your company. There are people who work for. Disappointing. The book can be summed up in a simple white paper of a few pages.

I found the pages this took to be exhaustive review of the top level insights on what it takes to reach superconsumers. Superconsumers Reviews. The advanced readers have given mixed reviews about the book.

They believe the book is a good resource for those in sales, but the it lacks specific information when it comes to the most important part – how to find superconsumers. Superconsumers (Hardcover) A Simple, Speedy, and Sustainable Path to Superior Growth.

By Eddie Yoon. Harvard Business Review Press,pp. Publication Date: Decem Superconsumers are also very vocal about your products and its brand. Getting to know what makes superconsumers enthused and developing ways to transform regular consumers into superconsumers is this book’s aim, and the author mixes research, theory and practical advice to great effect.

Maybe he is trying to work his magic on book reviewers too. Eddie Yoon is the founder of Eddie Would Grow, a think tank and advisory firm on growth strategy and a director at The Cambridge Group. His book, Superconsumers, was published by.

Eddie is one of the world’s leading experts on finding and monetizing superconsumers to grow and create new categories. He is the author of the book, Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth (Harvard Business School Press, ).

His book was named as one of the Best Business Books of by Strategy & Business. The Marketing Book Podcast: "Superconsumers" by Eddie Yoon. Tweet; Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth by Eddie Yoon. Eddie Yoon is the founder of EDDIE WOULD GROW and is widely recognized as one of the world’s leading experts on growth strategy.

Superconsumers: a simple, speedy, and sustainable path to superior growth. Boston, Massachusetts: Harvard Business Review Press. Chicago / Turabian - Author Date Citation (style guide) Yoon, Eddie.

Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth. Boston, Massachusetts: Harvard Business Review Press. In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he'll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs.

Superconsumers A Simple, Speedy, and Sustainable Path to Superior Growth (Book): Yoon, Eddie: Fanboys. Pork dorks. Tech nerds.

These consumers have a lot in common: they care a lot about a specific brand, product, or market; they pursue their passions with fervor; and they spend a lot of money in the process. They're superconsumers. Superconsumers are everywhere, and they span categories.

The year’s best offering was Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth, by Eddie Yoon.A confession: I originally reviewed this book for the Spring issue of s+ its inclusion here can’t be chalked up to that bane of modern marketers, a short attention span.

NetGalley is a site where book reviewers and other professional readers can read books before they are published, in e-galley or digital galley form. In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he.

SuperConsumers Financial Literacy Game, Appleton, Wisconsin. 99 likes. This game is designed to promote financial literacy education for teens and adults with intellectual disabilities with a 5/5.

"Listen & learn from superconsumers to spread passion and grow your proffits", says Eddie Yoon from The Cambridge Group when I interviewed him at .Read "Superconsumers A Simple, Speedy, and Sustainable Path to Superior Growth" by Eddie Yoon available from Rakuten Kobo. Not your average consumer.

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic di 5/5.The book is filled with interesting and informative case studies of true superconsumers in the marketplace. Eddie writes with great detail and passion as he teaches companies how to identify and serve their superconsumers in a way that in turn helps Reviews: